I selected two key phrases based on search volume and relevance to my target audience, “Digital Marketing Cork” was chosen for its relatively higher search volume of 80 making it the most search phrase in my research. “social media marketing” was chosen for its strong relevance to my target audience of employers and recruiters in Cork as it directly reflects the type of work I produce.
Both phrases are realistic targets for a new personal brand site competing locally rather than nationally.
| Keyword | Search Volume | Relevance |
| digital marketer portfolio Ireland | 0 | LOW |
| social media marketing Cork | 0 | HIGH |
| Cork marketing blog | 0 | LOW |
| social media marketing Cork | 10 | HIGH |
| SEO blog Ireland | 0 | LOW |
| digital marketing Cork | 80 | HIGH |
| Irish marketing student | 0 | LOW |
| marketing student blog | 0 | LOW |
| personal brand digital marketing | 0 | MEDIUM |
| Cork digital marketer | 0 | MEDIUM |
| marketing portfolio Cork | 0 | LOW |
| digital marketing graduate Cork | 0 | LOW |
| digital marketing student Cork | 0 | LOW |
| digital marketing blog Ireland | 0 | LOW |
| marketing graduate Ireland | 0 | LOW |