Website Brief for adamjonescork.com

Student: Adam Jones
Lecturer: Diane Higgins
Module: Website Optimisation & Analytics

Site Type

A personal brand blog and brochure site documenting the life, travels, photography and perspective of Adam Jones, based in Cork, Ireland.

Target Audiences

• Employers and professional contacts | recruiters, marketing professionals and potential employers looking to learn more about Adam’s background, skills and digital presence.
• Travel and photography enthusiasts | people interested in travel writing, landscape photography and honest long-form storytelling.
• Peers and the Irish student community | fellow students, university contacts and young Irish professionals with similar interests.

Objectives and KPIs

Objective	KPI	Tool
Rank on page 1 of Google for “Adam Jones Cork”	Page 1 ranking achieved within 6 months	Google Search Console
Grow organic traffic	75 unique monthly visitors within 3 months	Google Analytics
Encourage engaged reading	Average session duration above 1 minute	Google Analytics

Functionality Requirements

• Contact Form for potential employers to reach out.
• Image Gallery to showcase my work and adventures
• Social Media Links for employers to see my past work.
• Site Search for user functionality
• Blog with Categories to help with SEO
• Drop down Navigation Menu for user ease of use to separate categories.
• Business Card Function | A digital business card page at a short URL, replacing a physical card and allowing contact details to be updated instantly.
• About Page | Telling my story
• Credentials Page | A CV style page showcasing my qualifications and job history

Design and Visual Style

Dark, cinematic and immersive. Editorial feel with strong full-width photography and honest long-form writing. Minimal navigation, gold accent used sparingly, serif headings paired with clean sans-serif body text.

Colors: Dark background (#0e0e0e), warm off-white headings (#f0ede6), muted body text (#b8b4ac), gold accent (#c8a96e) Fonts: Lora (headings), Karla (body)

Inspiration Sites

1. https://dianehiggins.ie/ | Ideas of what to add into the site. Also said I would help with your SEO 😉
2. https://www.tadhgobrien.com/
3. https://www.sarahkatephotography.ie/

A lot of this site was created from a vision in my head, it was something I had been thinking of doing for awhile so it all came together nicely.